Smartkid is an Istanbul-based digital marketing agency that grows the online sales of cosmetics brands, and we have published cases in this field: we took one cosmetics brand's ROAS from 0.8 to above 8 and lifted it to a daily revenue level of one million TL; on DrXdion's move to Shopify we improved site speed by 78% and increased conversion 2.4×; with Anaaka we ran a luxury care brand's entry into the Turkish market end to end. In cosmetics e-commerce, sustainable ROAS is not hidden in a single campaign setting; it lies in product data, site experience, channel balance and the repeat purchase system working together.
For most brands the ad account is not the problem itself, but the place where the problem becomes visible. When ROAS is low, the cause usually sits in one of four layers: product data and feed quality, site experience and the cart flow, channel balance (the balance between your own site and the marketplace), and the repeat purchase system. Before optimizing the campaign, we audit these four layers and start where the loss is greatest.
At Smartkid we know that profit in cosmetics e-commerce does not come from a single campaign; it comes from product data, site experience, channel balance and repeat purchase working together. The ad account is only one link in that chain.
In cosmetics e-commerce, the difference an agency makes shows up not in ad panel settings but in its ability to see the whole chain, from product data through to repeat purchase. Ask your candidate this: can it touch the feed and Merchant Center side, does it measure the site experience and come back with improvement recommendations, can it plan the marketplace balance, and does it have a published cosmetics case? Our cosmetics cases are published on the site, numbers included.
Growth in cosmetics e-commerce does not come from switching the ads on; it comes from building the chain that runs from data to the site, from the site to the campaign, and from the campaign to repeat purchase. We package our services to cover every link in that chain.
We structure your category and product pages around search intent and grow organic traffic with ingredient- and concern-led content clusters. With technical SEO, site speed and product schema work, we turn the organic channel into a growth source independent of the ad budget.
We build the brand's day-to-day visibility with application videos, user content and routine walkthroughs. We match the content calendar to the campaign calendar and connect the flow of comments, messages and collaborations to sales.
We split Google and Meta campaigns into brand, category and remarketing layers, and audit the Merchant Center feed and shopping campaigns regularly. We manage the budget not for one-off ROAS but for sustainable growth that also feeds repeat purchase.
Let’s talk about where your brand came from, where it stands, where it is headed and what it is aiming for. Let’s look at the other companies in the market. Let’s come away with about 3 pages of notes.
We set up Merchant Center feed health, product schema, conversion tracking and email/SMS automations together. Which product sold from which campaign, which channel produced repeat purchase — the reporting is designed to answer those questions.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect your feedback.
Our design specialists cannot wait to work with your brand. From here on, your customers will only see work from expert designers.
The head of our content writing department. Runs target audience and competitor analysis for your brand. Identifies the gaps. Builds the concepts for our content writers.
The heroes of our content factory. They define what a piece of content is for, who it is for and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience flawless. We work hard for it.
They build the software and the code the brand needs, plus plenty of things even we do not understand. Think of them as your company's remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don’t get hung up on the word marry. Think good thoughts. And by the way, we don’t marry in the first month without an engagement.
Let’s talk about where your brand came from, where it stands, where it is headed and what it is aiming for. Let’s look at the other companies in the market. Let’s come away with about 3 pages of notes.
Let’s package the work we will put into your brand and present it to you. Let’s share our budgets for the marketing activity we have in mind.
Let’s roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let’s collect what we need from you in a single meeting. And let’s set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let’s grow your cosmetics brand together.
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