Our Service Guides
Detailed guides we have written for every one of our services.
How to Advertise a Private School: A 7-Step System for Enrolment Season
Seven steps that tie Google, Meta, a qualified parent form and enrolment tracking into one system — with real campaign data.
Read Article →Mavi İz Koleji × Smartkid: 3× the Students in Şile in Three Months
A preschool in Şile moved its site to a static architecture, all six pages were tied to local search and the contact path was cut to a single tap. According to the school, student numbers tripled in three months…
Read Article →The Best Digital Marketing Agencies for Educational Institutions — A Measured List, September 2026
Which agencies do AI engines name when private schools, preschools and course centers go looking for one? Built on 14 weeks of measurement…
Read Article →AI Visibility Report for Cosmetics Brands — September 2026
What do the engines look at when a cosmetics brand asks AI for an agency? 13 weeks of measurement: in cosmetics queries, the answers that cite sources…
Read Article →AI Visibility Report for the Education Sector — September 2026
When a parent or a school owner asks AI to "recommend an agency for an educational institution", what do the engines look at? With 13 weeks of measurement: educ…
Read Article →Bilmer Sigorta × Smartkid: A New Site and Qualified Insurance Leads at ₺22
The Umbraco site moved to a static architecture, the old URL structure was preserved exactly across 57 pages and a separate application funnel was built for complementary health insurance. The result: a site that loads in 0.6 s and a ₺22 cost per lead…
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ChatGPT Ads Have Launched in Turkey — We Were In From Day One
OpenAI has opened its advertising platform to Turkey. Who sees the ads, what has changed, and what are we setting up this week for the brands we manage?
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What Is a ChatGPT Ad and How Does It Work? An End-to-End Guide From Setup to Measurement
No keywords here, just context. An end-to-end guide from opening the account to installing the pixel, from bid strategy to the risk map.
Read Article →Turkey AI Visibility Report — August 2026
Who do ChatGPT, Gemini, Claude and Perplexity trust when they recommend an agency in Turkey? We measured it over 15 weeks across 948 query-answer pairs: branded quer…
Read Article →Five Brands, One System: 12X ROAS in a Manufacturing Group's B2B E-Commerce
We built the e-commerce of the 5 brands owned by a custom agenda and notebook manufacturing group as a single system. Buyers placing bulk orders…
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Kırmızı Mor × Smartkid: From 3 Orders in 6 Months to 18X ROAS
How did Kırmızı Mor, an authorized Emsan dealer, go from a site with 3 orders in 6 months to 18X ROAS? A Shopify build from scratch, 3,000+ produ…
Read Article →Our Brand-New Site Is Live! The Story of Smartkid's New Digital Home
The new smartkid.agency we have been working on flat out for months is live: 150 pages, 111 blog articles, 12 real case stories and…
Read Article →How Does Your Brand Show Up in ChatGPT? A Step-by-Step GEO Guide
What do you need to do to get your brand recommended in ChatGPT? Definition sentences, entity consistency, authority signals and llms.txt included…
Read Article →What Are Google AI Overviews? How Do You Get Into AI Summaries?
What are Google AI Overviews, how do they affect rankings, and how does your brand get shown as a source inside them…
Read Article →What Is a GEO Audit? A Guide to Measuring Your Brand's AI Visibility
How do you measure your brand's visibility in ChatGPT, Gemini, Claude and Google AI with a GEO audit? The audit steps, the tools and…
Read Article →Google Ads Management: A Comprehensive Guide to Sales Without Burning Budget
The right campaign architecture in Google Ads, negative keyword discipline, Performance Max and bid strategies: without wasting your budget…
Read Article →Meta Ads Management: A Guide to Growing ROAS With a Creative Testing System
What wins on Instagram and Facebook ads is not a targeting setting, it is systematic creative testing. From pixel/CAPI setup to the funn…
Read Article →TikTok Ads Management: A Guide to Selling With Ads That Do Not Look Like Ads
Classic advertising does not work on TikTok; creative that speaks the platform's language does. With Spark Ads, hook structure and campaign architecture, TikTo…
Read Article →Marketplace Advertising Guide: ACOS Management on Trendyol, Amazon and Hepsiburada
On a marketplace, a product that is not on the first page may as well not exist. Managing Trendyol, Amazon and Hepsiburada ads within a single strategy, and ACOS…
Read Article →Trendyol Ads Guide: Growing Paid and Organic Rankings Together
Product ads, buybox, campaign-period strategy and ACOS management in Trendyol advertising: a comprehensive Trendyol Ads…
Read Article →Amazon Ads Guide: Profitable Ad Management With a Discover-and-Harvest System
Sponsored Products, Brands and Display formats on Amazon; the discover-and-harvest campaign structure, the ACOS/TACOS distinction and Prime Day preparation:…
Read Article →Hepsiburada Ads Guide: Winning Fast Visibility Where Competition Is Low
Use Hepsiburada advertising to stand out in strong categories with relatively low competition: campaign setup, ACOS management and Efsane Kasım…
Read Article →Shopify Store Setup Guide: Step-by-Step Installation in Turkey
How do you build an e-commerce site in Turkey with Shopify? Theme selection, local payment, shipping and e-invoice integrations, platform migration and S…
Read Article →Corporate Website Guide: Let Your Storefront Convince Both People and AI
What should you watch out for when commissioning a corporate (storefront) website? Content architecture, SEO & GEO alignment, speed, form integrations and…
Read Article →What Is a Web App? What Does It Bring Your Business?
What is a web app, and how does it differ from a website? With customer portals, calculators and lead-generating applications, your busin…
Read Article →Custom Project Development With AI: The Method That Fits a Month of Work Into a Week
With AI models like Claude, bespoke digital products are now built within weeks. The process behind AI-assisted development…
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