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Industry · Cosmetics

We Create Your Flawless Cosmetics Brand

Smartkid is an agency with a specialist team that has advised hundreds of cosmetics brands in Turkey. For your cosmetics brand we collect ingredient lists and price quotes from more than 100 contract manufacturers registered in our system, compare them, and build your brand from the ground up.

Private Label Cosmetics

We define the products and design the brand. We bring you quotes from Turkey's most distinguished cosmetics manufacturers for your products, all in one place.

The brand you are dreaming of today could be your company with a multimillion-dollar valuation tomorrow. At Smartkid we act as the catalyst at the start of that process. We build your turnkey cosmetics brand together.

Detailed market, target audience and potential analysis for every product in the brand.

Matching the selected products with the manufacturers in our system.

Creating the technical specifications for the products.

Setting up patent, certification and UTS (Product Tracking System) registrations.

Setting up the e-commerce infrastructure and completing the marketplace registrations.

Brand social media management, product and model shoots.

Launching sales and getting the supply chain settled.

Private Label Cosmetics

Take a look at what Smartkid Agency offers as you grow your business.

At Smartkid we have a 9-person core team that is in love with its work. When we add up our colleagues' years of experience in their own fields, we arrive at 96. We are a new-generation digital marketing agency with 96 years of experience.

Monthly and weekly video reporting options

Ads scoring 90% and above through daily dashboard optimization

Smartkid is not just an agency; it is your digital marketing partner.

Our 5-Star Service Philosophy

Here is who is on your team.

Brand Manager

The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect your feedback.

Design Specialist

Our design specialists are itching to work with your brand. From here on, your customers will only see work from master designers.

Social Media Strategist

The head of our content writing department. They run audience and competitor analysis for your brand. They pinpoint the gaps. They build concepts for our content writers.

Content Writer

The heroes of our content factory. They define a piece of content's purpose, its audience and what it rests on. Their only job is to be more creative.

UX Designer

On the websites we build for your brand, our biggest aim is to make the user experience excellent. We work hard at it.

Full Stack Developer

They build the software and the code the brand needs, plus plenty of things even we do not understand. Think of them as your company's remote IT department.

★★★★★ Annual client churn below 5%

We assign a dedicated team to every brand; our partnerships with brands are measured in years. Almost all of our 150+ happy partners are still working with us.

Private Label Cosmetics

Proven Growth Results for Cosmetics Brands

For beauty and cosmetics brands, Smartkid builds more than ad management: it builds an end-to-end growth system that runs creative, media buying, conversion optimization and growth strategy together. You can see how the projects we run with cosmetics brands put that system to work on our work page.

How We Get Started

Let Your Brand Marry Smartkid in 3 Steps.

1

Getting Acquainted

Do not get hung up on the marriage talk. Think of it fondly. And by the way, we do not get married in the first month without an engagement.

2

Strategy

Let's Hold Our Free Brand Strategy Meeting

3

Growth

Let's talk about your brand's present, its past, its tomorrow and its goals. Let's look at the other companies in the market. Let's come away with about 3 pages of notes.

Fill out the form and we will get in touch with you right away.

Your proposal is ready within 15 minutes. Let's grow your private label cosmetics brand together.

Get a Proposal →
Frequently Asked Questions

Frequently Asked Questions About Digital Marketing in the Cosmetics Sector

Where does digital marketing for a cosmetics brand start?

With getting the product and the target audience clear. In cosmetics the same product is sold to a different audience in a completely different language; ad budget opened up before that clarity goes into the cost of learning. We first settle the positioning and the audience definition, then build the channel plan.

Which channel brings more sales in cosmetics?

On the discovery side Instagram and TikTok are strong, and on the intent side Google is; marketplaces, meanwhile, provide volume and reach to new customers. For most brands the right answer is not a single channel but a mix of all three, balanced against your margin.

Should we sell on our own site or on a marketplace?

They serve different purposes: a marketplace brings volume and discovery, your own site brings margin and the customer relationship. The healthy setup is to use the marketplace for customer acquisition and move repeat purchases to your own channel; it is essential that your pricing policy does not set the two channels against each other.

I want to build my own brand through contract manufacturing — what does it take?

Alongside the product and packaging decisions, you need a brand identity, labeling and claim language that comply with regulation, a sales channel plan and a launch plan. In this process we work end to end, from brand design to the e-commerce infrastructure and the first campaigns.

What should you watch out for in cosmetics ad copy?

Cosmetics regulation does not permit promises of treatment or guaranteed results; wording of that kind is rejected by the ad platforms as well. Copy should be built around usage, ingredients and experience, and before/after presentation must be handled in line with the rules.
Sub-Specialties

Our cosmetics sub-specialty pages

You can continue from the page that matches your brand's focus: