Smartkid is an Istanbul-based digital marketing agency that grows online sales for auto parts sellers. One rule decides everything in this category: the customer is not shopping for a product, but for a part that fits their vehicle. If the make, model, year and engine code do not match, the sale does not happen — and when it does, it comes back as a return. That is why advertising success in auto parts is measured not by creative, but by the accuracy of product data and fitment information. We have real experience keeping catalogs of thousands of products in sync: on a dealership project, we wrote the software that updates more than 3,000 products from the master catalog in real time ourselves.
An auto parts catalog is not an ordinary e-commerce catalog: every product has to live alongside the information about which vehicles it fits. When that data is missing, the wrong product shows up in search results, Google Shopping listings weaken and the return rate climbs. Before we move on to ad optimization, we audit the catalog and the fitment data — because until that layer is fixed, the budget you spend turns into the cost of returns.
At Smartkid, we know that profit in auto parts comes from data accuracy, not from ad budget. A mismatched product costs you twice: once in advertising, once in returns.
In this category, knowing the ad platforms is not enough; the agency has to be able to work on the catalog data itself. Ask your candidate: how do you carry fitment data into the feed, can you trace the source of a Merchant Center disapproval, do you manage B2B and B2C channels separately, and do you count the return rate as part of campaign success? An agency that cannot touch the data will only spend budget in this category.
We start our services with the health of the catalog and connect it from there to campaigns and repeat purchases. That is the order that works in auto parts; try it the other way around and the budget goes to returns.
We build a page architecture organized around categories, models and OE numbers, and earn visibility in long-tail searches. With product schema, site speed and on-site search, we get the user to the right part by the shortest route.
In auto parts, trust is built on technical competence. With installation walkthroughs, part comparisons and content on common mistakes, we reach both end users and service centers.
We structure Google Shopping and Meta campaigns by category and margin breakdown, and audit feed health on a regular basis. On the B2B side, we run a separate campaign and quote flow aimed at service centers and mechanics.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
We automate price and stock sync and monitor Merchant Center health continuously. Reporting covers not only ROAS but also the return rate and category-level profitability — in auto parts, real profit hides in those two metrics.
The brand manager is the bridge between the agency and your company. They hold the agency accountable on behalf of your brand. They set the deadlines. They collect your feedback.
Our design specialists are itching to work with your brand. From now on, your customers will only see work made by master designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They create concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience perfect. We work hard for it.
They build the software and the code your brand needs, plus plenty of things even we do not understand. Let's call them your company's remote IT department.
We assign a dedicated team to every brand; our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get hung up on the word marry. Think of nice things. And by the way, we don't get married without an engagement in the first month.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's share our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. Meanwhile, let's collect everything we need from you in a single meeting. And let's set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your auto parts sales together.
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