Smartkid is an Istanbul-based agency that runs digital marketing for insurance companies under three separate objectives: brand awareness, agency network support and direct digital demand generation. An insurance company's marketing is structurally different from an agency's: the goal here is not to sell a single policy but to build trust in the brand, to produce the material that makes selling easier for the agency network, and to route the demand arriving through digital channels to the right agency or to the direct sales channel. Squeezing three objectives into a single campaign is the fastest way to be inefficient at all three; we run each one with its own structure and its own measurement.
Corporate brand work grows trust but does not produce policies on its own; a performance campaign generates demand but does not invest in the brand; and agency network support is an entirely different line of work — strengthening the material in the hands of the agency in the field and its local visibility. These three objectives have separate budgets, separate messages and separate measures of success. At Smartkid we build the plan on that distinction and make sure each objective is tracked in its own report.
At Smartkid we know that marketing inside an insurance company runs three jobs at once: growing trust in the brand, strengthening the hand of the agency network, and generating measurable demand through digital channels. Rather than squeezing all three into one campaign, we structure them separately and report them separately.
Insurance is an industry whose communication is framed by regulation; on the marketing side it calls for the discipline of compliance as much as for creativity. Ask your candidate agency this: can it structure the brand, performance and agency support objectives separately, is it used to working with your compliance team, can it build a separate landing page and measurement setup for each line of business, and how does it connect incoming demand to your CRM or call center system? The answers to those questions determine whether your budget produces a brand or produces demand.
We package our services around the insurance company's three separate needs: corporate communication that grows the brand, a performance structure that grows demand, and support production that strengthens the agency in the field. What they all have in common is measurability and regulatory compliance.
We make your company visible in informational searches such as “car insurance prices”, “what is DASK” or “complementary health insurance”. With line-of-business pages, glossary and guide content, explanations of the claims process and technical SEO work, we open the door to organic demand.
We build your corporate accounts on a language of trust and produce explanatory content on claims processes, policy coverage and common misconceptions. For crisis and disaster periods, we plan the tone of communication and the response flow in advance.
We structure Google and Meta campaigns separately by line of business and match each line with its own landing page. We measure the quote form, the call and the agency routing steps as separate conversions, and shift budget toward the campaign that produces the step closest to a policy.
Let’s talk about where your brand came from, where it stands, where it is headed and what it is aiming for. Let’s look at the other companies in the market. Let’s come away with about 3 pages of notes.
So that demand coming through digital channels is never lost, we set up the CRM, call center and agency routing flows. Which request came from which campaign, which line of business it was for, whether it was called back, whether it turned into a quote — we make the entire process traceable.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect your feedback.
Our design specialists cannot wait to work with your brand. From here on, your customers will only see work from expert designers.
The head of our content writing department. Runs target audience and competitor analysis for your brand. Identifies the gaps. Builds the concepts for our content writers.
The heroes of our content factory. They define what a piece of content is for, who it is for and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience flawless. We work hard for it.
They build the software and the code the brand needs, plus plenty of things even we do not understand. Think of them as your company's remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don’t get hung up on the word marry. Think good thoughts. And by the way, we don’t marry in the first month without an engagement.
Let’s talk about where your brand came from, where it stands, where it is headed and what it is aiming for. Let’s look at the other companies in the market. Let’s come away with about 3 pages of notes.
Let’s package the work we will put into your brand and present it to you. Let’s share our budgets for the marketing activity we have in mind.
Let’s roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let’s collect what we need from you in a single meeting. And let’s set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let’s grow your insurance brand together.
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