Smartkid is an Istanbul-based agency that grows the booking volume of tour operators and travel agencies through digital marketing. In tourism a sale is rarely completed in a single session: the traveler compares prices, changes dates, asks a question and most often buys through a conversation. That is why we build campaigns around a measurable message-and-quote funnel rather than a direct online payment goal. In our work with TatileGel, the message-based sales system we built with Meta ads produced more than 15,000 messages and 8.2X ROAS.
A holiday decision starts emotionally and ends rationally: the traveler dreams first, then checks price and dates, and finally buys from a source they trust. The job of the ad is to capture the entrance to that journey and move the traveler into a channel where they can ask their question — usually WhatsApp. The real conversion happens there, in how fast your sales team replies.
At Smartkid we know that success in tourism starts not with click counts but with qualified messages reaching your sales team. A campaign whose messages go unanswered will not turn into bookings, however cheap the clicks it brings.
In tourism the difference between agencies comes down to understanding the season and the operation. Ask your candidate: can they build a message-based sales funnel, can they shift budget according to your occupancy data, do they plan the early-booking period, and do they report on bookings?
We package our services around the two distinct needs of tourism: creating demand before the season and managing occupancy during it. The campaign structure and the message are different for each.
We build search visibility with content organized by route, destination and tour type. Travel planning starts with a search; the right content generates demand without spending ad budget.
In tourism the strongest sales tool is the last tour itself. Participant experiences, destination visuals and tour narratives build both trust and demand, and we connect that content to the campaign.
We structure Meta and Google campaigns by destination and date and connect them to a message-based sales funnel. Budget is shifted to the dates and routes with unsold capacity.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
We measure end to end how a message from an ad turns into a booking: the message, quote, deposit and booking steps are tracked separately. The effect of response speed on conversion is reported, and we improve the flow together with your sales team.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect feedback from you.
Our design specialists can't wait to work with your brand. From now on your customers will see nothing but the work of master designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience flawless. We work hard for it.
They build the software and the code your brand needs, plus a great many things we don't understand either. Let's just say they are your company's remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get stuck on the word marry. Think nice thoughts. And by the way, we don't get married in the first month without getting engaged first.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's share our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let's collect everything we need from you in a single meeting. And let's set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your tour sales together.
Get a Proposal →For our approach on the hotel and accommodation side:
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