In international transport the person across the table is not an individual consumer but a company's logistics or procurement manager — and their job is not to make mistakes. For them, choosing the wrong forwarder is not an extra cost but a halted production line and a delay that has to be explained. That is why they decide on proof before price: the Transport Operations Organizer (TİO) authorization certificate, memberships such as UTİKAD, SHGM agency authorization and IATA accreditation in air cargo, route coverage and customs capability. The job of marketing is to make that chain of proof visible, complete and easy to understand.
On this side the purchasing decision does not belong to one person, and it usually runs through a quotation or tender process. A piece of proof found missing at the research stage drops the company off the list before it ever reaches the quotation stage.
The most common mistake on this side is turning the corporate site into a brochure: nice visuals, generic statements, nothing verifiable. A logistics manager will not request a quote from that site, because none of the answers they are looking for are there.
Ask your candidate about the TİO authorization certificate and the SHGM group distinction. If they don't know, they will market you like a generic haulage company and you will not get past the corporate buyer's filter.
We build the proof that gets you through the corporate buyer's filter, and we measure the quotation process.
We organize your authorization certificates, memberships, airline and agency accreditations, routes and customs capability in the form the buyer will look for and find. On this side the strongest conversion element is verifiable information.
We produce content in your counterparts' languages and build a knowledge section explaining Incoterms, transport mode selection and customs processes. That section both educates the buyer and gets cited in AI engines.
We bring LinkedIn, trade publications and search visibility into a single plan, and track step by step how an incoming quote request turns into a shipment.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
The number of quotes means little on its own; we report the rate at which quotes turn into shipments and the annual volume of the client you win. Because a single client here generates revenue for years, measurement is set up for the long term. Information on certificates and regulations is provided for guidance only; confirm your own authorization status and obligations with the relevant authority or with your advisor.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect feedback from you.
Our design specialists can't wait to work with your brand. From now on your customers will see nothing but the work of master designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience flawless. We work hard for it.
They build the software and the code your brand needs, plus a great many things we don't understand either. Let's just say they are your company's remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get stuck on the word marry. Think nice thoughts. And by the way, we don't get married in the first month without getting engaged first.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's share our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let's collect everything we need from you in a single meeting. And let's set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your international transport business on proof, together.
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