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Marketplace Ad Management: Stand Out on Trendyol, Amazon and Hepsiburada

Marketplace ad management means pushing your products on Trendyol, Amazon and Hepsiburada to the top of the right keywords with sponsored product, brand and display formats, and optimizing ad spend against an ACOS target. On a marketplace, a product that isn't on page one might as well not exist — ads are the fastest way onto that shelf.

Sub-Services

Dedicated Expertise for Each Marketplace

Each marketplace has its own algorithm, audience and campaign calendar — we have a separate page and strategy for every one:

Benefits

What Marketplace Ads Do for Your Business

Marketplace ads put your product in front of shoppers who came to buy, at the exact moment they search — the ad type closest to conversion.

01.

Visibility at the Moment of Purchase

02.

ACOS Control

03.

A Boost to Organic Ranking

04.

Faster New-Product Launches

05.

Competitor Product Page Targeting

06.

Seasonal & Campaign Period Power

07.

Brand Store Traffic

08.

Many Marketplaces, One Strategy

Service Details

Our Marketplace Ad Management Process

We manage all three marketplaces as parts of a single strategy and flow budget to the most efficient platform.

1
Account & Listing Audit

We audit your product pages before running ads — advertising a weak listing is burning money; we get titles, images and content ready to sell first.

2
Keyword Research

Using each marketplace's own search data, we surface the keywords that convert and the gaps competitors leave open.

3
Campaign Architecture

We set up automatic and manual campaigns in a discover-and-harvest structure: automatic discovers, manual scales.

4
ACOS Targeting

We set a target ACOS based on your product's profit margin and manage bids against that target.

5
Negative Keyword Discipline

We continuously weed out searches that don't convert and concentrate budget on the keywords that sell.

6
Seasonal Planning

We prepare ahead for Efsane Günler, Prime Day and the November campaigns with a budget and inventory strategy.

7
Reporting

We bring ACOS, sales and organic ranking impact per platform together in a single monthly report.

Why Choose Us?

Why Smartkid for Marketplace Ads?

Expert Team

You work with a team of seasoned professionals who never stop sharpening their craft. We keep your performance at its peak with the latest techniques and strategies.

Tailored Solutions

Every client's needs are different. We don't sell standard packages — we build goal-driven solutions specific to you.

Transparent Reporting

Throughout the engagement, we regularly share our work, progress and results in clear, easy-to-read reports. Nothing stays hidden from you.

Results-Driven (Revenue)

Our goal isn't just traffic; it's real conversions and sales growth. We plan and execute every strategy around that target.

Competitive Analysis

We analyze the competitors in your industry in detail and develop tailored tactics to put you ahead of them.

Long-Term Support

This isn't a one-off job; it's an ongoing process. We stay by your side as you grow, updating your strategy and seizing new opportunities.

Our 5-Star Service Philosophy

A Dedicated Team for Every Brand

Our goal isn't publishing campaigns — it's growing your business. On your marketplace ads project, we put a dedicated team at your table: the core crew always includes a designer, a performance marketer and a customer success manager; depending on what the project needs, an SEO & GEO specialist, a webmaster and developers join in as well.

Designer Performance Marketer Customer Success Manager SEO & GEO Specialist Webmaster Developer
★★★★★
Annual client churn below 5%

Our partnerships with brands are measured in years, not campaign cycles. Nearly all of our 150+ happy partners keep working with us — the clearest proof of our 5-Star Service standard.

Industries

Industries We Run Ads For

Success Stories

Proven Results

View All Projects
📖 In-depth guide: The Marketplace Ads Guide: Managing ACOS on Trendyol, Amazon and Hepsiburada
Frequently Asked Questions

Frequently Asked Questions About Marketplace Ads

Which platforms does marketplace ad management cover?

We manage all the major marketplaces you sell on — Trendyol, Amazon and Hepsiburada first among them — under a single strategy; each platform has its own dedicated page and process.

What is ACOS, and what should it be?

ACOS (Advertising Cost of Sale) is the ratio of ad spend to ad revenue. A 'good' ACOS depends on your product margin and your goal: a high ACOS is normal at launch, and on a mature product it should stay below your margin.

Do ads affect organic ranking?

Yes — the sales velocity ads generate also lifts your product's organic ranking; on marketplaces, ads and organic form a loop that feeds itself.

Will ads work if my product pages are weak?

No — clicks landing on a weak listing don't convert. That's why our process always starts with a listing audit; we get the page ready to sell first, then send traffic.

Should I advertise on marketplaces if I have my own site?

If your audience is there, yes — marketplace customers shop with a different habit; the strongest setup is a multi-channel strategy that runs your own site and the marketplaces together.

Should one agency manage all three marketplaces?

If the budget comes from a single pocket, yes — one team that can compare across platforms can shift budget to the most efficient channel; with fragmented management, that view disappears.

How soon do results come?

Ads start driving traffic the day they go live; it usually takes 4-8 weeks of optimization for ACOS to settle on target and the organic effect to show.

Let's Talk!

Your proposal, ready within 15 minutes. Let's grow your brand together.

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