Smartkid is an Istanbul-based agency that manages digital marketing for real estate agencies and property agents. Here is the point most agencies get wrong in this business: the entire ad budget goes toward finding buyers, when the industry’s real bottleneck is inventory. If you have the right property to sell, a buyer will be found; if your listing portfolio is weak, it does not matter how many buyer leads you collect — no sale happens. That is why we build campaigns around two separate goals — listing acquisition from owners and area-based buyer demand — and we measure each one separately.
Real estate is a two-sided market, and marketing to the two sides looks nothing alike. To the owner you have to say “let us sell your property at the right price, quickly and safely”; to the buyer you have to show the right property in the right area within the right budget. Trying to capture both in the same campaign produces weak results on both sides. We separate the structure from the start and turn listing acquisition into a measurable campaign line of its own.
At Smartkid we know that success in real estate does not come from lead volume, but from the balance between the right listings and qualified buyers. A buyer lead with no listing behind it is nothing but a cost for the agency.
When choosing an agency in real estate, one question separates most of the field: does it propose setting up a separate campaign for listing acquisition? An agency that promises only buyer leads is not seeing the industry’s real bottleneck. After that, look at these: can it target at an area-level breakdown, does it plan agent-level visibility, and how does it measure lead quality?
We package our services around the two sides of real estate: listing acquisition and buyer demand. Their messaging, audiences and success metrics are separate — and so are their budgets.
With neighborhood guides, area price analyses and investment content, you become the digital authority of the area you operate in. Visibility on searches like “apartments for sale in [neighborhood]” is the most durable channel for reducing the commission burden paid to portals.
In real estate, trust is placed in a person, not an institution. We build your agents’ visibility in a way that stays aligned with the agency brand, and we maintain consistent reach through listing showcases, area content and customer experience posts.
We run two separate campaign families: listing acquisition aimed at owners who want to sell, and buyer campaigns broken down by area and budget. Each one keeps its own budget and its own success metric.
Let’s talk about your brand’s past, present, future and goals. Let’s look at the other companies in the market. Let’s come away with about 3 pages of notes.
We track every contact that arrives by form, WhatsApp and phone in a single flow, and we collect qualifying details such as budget, timeline and financing status up front. That way your agent spends their time on the customer who will actually buy.
The brand manager is the bridge between the agency and your company. They oversee the agency on behalf of your brand. They set the deadlines. They collect feedback from you.
Our design specialists are itching to work with your brand. From now on, your customers will only ever see work made by master designers.
The head of our content writing department. They run target audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece of content’s purpose, audience and the basis it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest goal is to make the user experience flawless. We work hard for it.
They build the software and the code your brand needs, plus a lot of things even we do not understand. Let’s call them your company’s remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Nearly all of our 150+ happy partners are still working with us.
Do not read too much into the word “marry”. Think nice thoughts. By the way, we do not get married in the first month without getting engaged first.
Let’s talk about your brand’s past, present, future and goals. Let’s look at the other companies in the market. Let’s come away with about 3 pages of notes.
Let’s package the work we will put into your brand and present it to you. Let’s share our budgets for the marketing activities we have imagined.
Let’s roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. Along the way, let’s collect what we need from you in a single meeting. And let’s set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let’s grow your Real Estate & Construction brand together.
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