Turkey is a leading producer in global carpet exports, and most of that volume turns around the trade fair calendar. The international fairs in January set the year's first order wave; the Istanbul fair in May opens the second. In this industry, digital marketing's job is not to make online sales — it is to work so that the buyer already knows you, has booked an appointment with you and has verified your capacity before arriving at the fair. A brand that goes to a fair unprepared spends the most valuable weeks of the year waiting at a table.
A chain's or a wholesaler's purchasing manager does not come to a fair to wander around at random; their calendar is full in advance and they decide weeks ahead which stands to visit. That selection happens in digital. A buyer who cannot find you, cannot verify your capacity or cannot see your collection does not put you on the list.
The most common mistake on this side is reducing the corporate site to a catalog PDF. When a buyer cannot find the information they are looking for, they move on to the next manufacturer; they do not call, they do not ask.
Ask your candidate about the trade fair calendar. An agency that does not know when Heimtextil and Domotex take place will put your budget in the wrong month.
We put the trade fair calendar at the center and build the proof that gets you through the buyer's filter.
In the weeks before the fair we reach buyers in your target markets, generate stand appointments and fill the calendar before you walk into the hall. This is digital's clearest measurable output in this industry.
We organize your production capacity, your lead time, your minimum order quantity and your certificates so that a buyer sees them at first glance. If that information is not on the site, the buyer never reaches the quotation stage.
We build a structure that presents products as collections and series rather than one by one, in the language of the target market and in line with how buyers search.
Let's talk about where your brand has been, where it stands, where it is going and what it wants. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Fair appointments, sample requests and the conversion of a sample into an order are tracked separately. Because the sales cycle on this side runs for months, measurement is set up on a cohort basis.
The brand manager is the bridge between the agency and your company. They oversee the agency on behalf of your brand. They set the deadlines. They collect your feedback.
Our design specialists are itching to work with your brand. From now on, your customers will only see work made by master designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest goal is to make the user experience perfect. We work hard for it.
They build the software and code your brand needs, plus plenty of things even we do not understand. Let's call them your company's remote IT department.
We assign a dedicated team to every brand; our partnerships are measured in years. Almost all of our 150+ happy partners still work with us.
Don't get stuck on the word marry. Think of nice things. And by the way, we don't marry in the first month without getting engaged first.
Let's talk about where your brand has been, where it stands, where it is going and what it wants. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's tell you the budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let's collect everything we need from you in 1 meeting. And let's set up a Whatsapp group for this partnership.
Your proposal is ready within 15 minutes. Let's build your export channel around the trade fair calendar together.
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