Smartkid is an Istanbul-based agency that manages international patient acquisition for hair transplant centers. This business model differs from every other medical field in Turkey on two counts: most patients come from abroad, and the decision happens entirely online — sending photos, multilingual messaging, package pricing and travel planning. Admitting international patients falls under health tourism and requires Ministry of Health authorization; promotion is built within that framework. We design campaigns around direct channels that reduce dependence on intermediary platforms.
In hair transplantation the patient journey almost always starts with a message: the person sends a photo, asks for a graft estimate and a price, then moves on to accommodation and transfers. The decision takes anywhere from a few days to a few months, and patients compare competitors heavily. Success is therefore not decided by cheap advertising, but by how fast you reply, how well you communicate in the patient's language and how clearly your package is defined.
At Smartkid we know that competition in this category is global and that the difference is made in operations. Even the best campaign cannot rescue a message answered too late.
In this field an agency's advertising know-how is not enough on its own; it has to understand international patient operations. Ask your candidate: how do you decide which markets to enter and in which language, can you build a WhatsApp consultation flow, do you know health tourism regulations, and do you treat response time as part of reporting?
We package our services around the three stages of the international patient journey: discoverability, consultation and booking. When all three are built together, the share paid to intermediary platforms goes down.
We produce procedure, process and city-focused content in the languages of your target markets. Research cycles in hair transplantation are long; organic content lowers cost and builds trust at the same time.
By showing the clinic environment, the team and how the process works, we address the international patient's biggest concern — safety and seriousness. We design this content within the regulatory framework.
We split Meta and Google campaigns by country, language and competitive cost, and connect traffic directly to the consultation flow. Budget shifts toward the market that produces the most consultations.
Let's talk about where your brand came from, where it stands, where it is going and what it wants. Let's look at the other companies in your market. Let's come out with about three pages of notes.
We track how every inbound message turns into a consultation and a booking. The effect of response time on conversion is reported, and shift coverage and language coverage are planned together with your sales team.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect your feedback.
Our design specialists are itching to work with your brand. From now on your customers will only see work made by master designers.
The head of our content department. They run audience and competitor analysis for your brand. They spot the gaps. They build the concepts our content writers work from.
The heroes of our content factory. They define a piece of content's purpose, its audience and what it is grounded in. Their only job is to be more creative.
On the websites we build for your brand, our biggest goal is to make the user experience flawless. We work hard for it.
They build the software, the code and plenty of things even we do not understand. Think of them as your company's remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't read too much into the word marry. Think of nice things. And by the way, there is no wedding without a first-month engagement.
Let's talk about where your brand came from, where it stands, where it is going and what it wants. Let's look at the other companies in your market. Let's come out with about three pages of notes.
Let's package the work we will put into your brand and present it to you. Let's tell you the budgets for the marketing we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we promised in the previous step into reality. In the meantime, let's collect everything we need from you in a single meeting. And let's open a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your hair transplant center together.
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