Smartkid is an Istanbul-based agency that runs digital marketing for manufacturers and exporters. In B2B, a sale never happens in a single click: the buyer researches the company first, asks for a sample, discusses price and lead time, and usually goes through a decision process that takes weeks. That is why we build B2B campaigns around producing qualified quote requests rather than sales. We have published case studies: we built the e-commerce operation of a five-brand manufacturer group as a single system and took it to 12X ROAS; at Özipek we ran the global luxury brand positioning of a carpet and rug manufacturer.
A B2B buyer does not purchase the moment they see an ad; they start researching. Instead of telling them to “add to cart,” you need to offer a low-threshold first step such as a sample request, a catalog download or a quote form. The real work begins after that first contact: qualifying the request, passing it to the sales team with the right information, and following up. We build the funnel on that logic and carry measurement all the way to the quote step.
At Smartkid we know that success in B2B is measured not by lead count but by quote requests your sales team can genuinely act on. A hundred unqualified requests do less business than five qualified ones.
B2B cannot be managed with consumer marketing reflexes. Ask your candidate the following: how do you qualify a quote request, what information do you pass to our sales team, do you set up remarketing for a long decision process, and if we are targeting exports, can you build the multilingual structure?
We package our services around the three stages of the B2B sales process: findability, first contact and quote follow-up. When all three are built together, the digital channel becomes a third source of sales alongside trade shows and referrals.
We shape your product, capacity and certification pages around the language and search behavior of your target markets. In exports the buyer usually starts with a search, and technical content is decisive there.
We run LinkedIn campaigns and corporate content production to reach decision-makers. When the production line, quality processes and reference projects are explained properly, the trust threshold drops quickly.
We build Google and LinkedIn campaigns around sample, catalog and quote request goals, and run meeting-booking campaigns during trade-show periods. Budget shifts to the campaign producing the step closest to a quote.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come away with about 3 pages of notes.
We pass every incoming request to your sales team together with quantity, lead time, market and application details. The request → sample → quote → order steps are tracked separately, so it becomes visible which campaign produces real business.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect your feedback.
Our design specialists are itching to work with your brand. From here on, your customers will see nothing but the work of master designers.
The head of our content writing department. Runs audience and competitor analysis for your brand. Identifies the gaps. Builds concepts for our content writers.
The heroes of our content factory. They define a piece of content's purpose, audience and foundation. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience flawless. We work hard for it.
They build the software and code your brand needs, plus a great many things we do not understand either. Let's call them your company's remote IT department.
We assign a dedicated team to every brand; our collaborations with brands are measured in years. Nearly all of our 150+ happy partners continue to work with us.
Do not get hung up on the word married. Think nice thoughts. And by the way, we do not get married in the first month without an engagement first.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come away with about 3 pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's tell you our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let's collect what we need from you in a single meeting. And let's set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your B2B business together.
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