Smartkid is an Istanbul-based digital marketing agency that manages the growth of brands selling on marketplaces such as Trendyol, Hepsiburada and Amazon. Marketplace selling carries a trap of its own: revenue can grow while profit shrinks. Once commission, shipping, returns, platform advertising and campaign discounts stack on top of one another, high revenue can comfortably turn into a loss. That is why we build marketplace work around product-level contribution margin rather than a revenue target. Our TuruncuKasa case study, where we ran the growth of a marketplace brand in the cosmetics category, is the published example of this approach.
Visibility on a marketplace does not hang on a single switch: who wins the buy box, how complete your product content is, your seller performance score and your advertising setup all work together. Without those four in alignment, raising the ad budget does nothing but raise the platform's commission. We audit these four levers first, and talk budget second.
At Smartkid we know that success on a marketplace shows up in the product-level profit table, not the revenue table. Before you switch the advertising on, you need to see which product is actually making money.
A marketplace cannot be run on classic ad-agency reflexes; you have to know the platform's own rules. Ask your candidate this: can they lift the product content score, do they understand buy-box logic, do they build a margin table that accounts for commission and returns, and do they have a plan for moving marketplace customers onto your own channel?
We package our services around the three layers of a marketplace operation: product data and content, in-platform ad management, and migration to your own channel. When all three work together, the marketplace stops being a dependency and becomes a customer acquisition channel.
The route to the top of in-marketplace search runs through the completeness of your title, attribute and image set. We rebuild your product content against the category rules and grow your search visibility without spending on advertising.
A customer who buys on a marketplace usually buys without knowing your brand. Through social media and content work we grow brand awareness so that, next time, the customer comes looking for you by name.
We manage the Trendyol, Hepsiburada and Amazon ad products at product level and enter campaign periods with the margin calculation in hand. Budget shifts away from the product that brings revenue and toward the product that brings profit.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
We deduct commission, shipping, returns and advertising costs to track contribution margin at product level, making it visible which product is genuinely earning. In parallel, we build the setup that moves the customer you won on the marketplace onto your own site.
The brand manager is the bridge between the agency and your company. They hold the agency accountable on behalf of your brand. They set the deadlines. They collect your feedback.
Our design specialists cannot wait to work with your brand. From now on, your customers will only ever see work made by master designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build the concepts our content writers work from.
The heroes of our content factory. They define a piece's purpose, its audience and what it is grounded in. Their only job is to be more creative.
On every website we build for your brand, our biggest goal is to make the user experience flawless. We work hard for it.
They build the software and the code your brand needs, plus a great many things even we do not understand. Think of them as your company's remote IT department.
We assign a dedicated team to every brand; our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get hung up on the word "marry" — think of nice things. And by the way, we don't get married without a first-month engagement.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's share the budgets for the marketing we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. Along the way, let's collect everything we need from you in a single meeting. And let's set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your marketplace sales together.
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