Smartkid is an Istanbul-based digital marketing agency that grows online sales for houseware, kitchen and home goods brands. This category has two distinguishing challenges: the catalog is very large (thousands of products at most brands) and a significant share of sales arrives with the season — the trousseau (çeyiz) period, the bayram holidays, setting up a new home. If the catalog is not current, ad spend is wasted; if there is no season plan, the busiest weeks of the year are missed. We have a published case in this field: we took Kırmızı Mor, an authorized Emsan dealer, from a site that received 3 orders in six months to 18X ROAS.
In houseware the product count is measured in thousands, and price and stock change constantly; for authorized dealers in particular, staying in sync with the master catalog is mandatory. A catalog updated by hand drifts away from reality within a week, and the moment Google Merchant Center sees a wrong price it drops the product from the listing. The second reality is the season: the trousseau and bayram periods shape the year's sales curve, and the campaign calendar has to be built around them.
At Smartkid we know that success in this category comes not from the creative but from data accuracy and the season plan. In the Kırmızı Mor project we first got the catalog and the store working, and only then switched the advertising on.
In this category an agency's advertising knowledge is not enough on its own; it has to be able to manage a catalog of thousands of products. Ask your candidate: how do they solve price and stock sync, can they find the source of a Merchant Center rejection, do they reflect the season calendar in the campaign plan, and do they feed return reasons back into the product page?
We start our services with catalog health and connect them to the season plan and the campaign. That is the order that works in this category; try it the other way around and the budget goes to wrongly priced products.
We categorize a catalog of thousands of products according to search intent and improve the filtering and on-site search experience. With product schema and site speed work, we grow organic traffic.
In kitchen and home goods the decision is made visually. With product-in-use content and table and kitchen set-ups, we build a visual language that feeds conversion both on social media and on the product pages.
We manage Google Shopping and Meta campaigns broken down by category and margin, and enter the season periods with a stock plan. Feed health is audited regularly; a wrongly priced product never goes into an ad.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
We automate the transfer of price and stock from the master catalog and monitor Merchant Center health continuously. In the Kırmızı Mor project, our own team built the integration software that syncs more than 3,000 products in real time.
The brand manager is the bridge between the agency and your company. They oversee the agency on your brand's behalf. They set the deadlines. They collect feedback from you.
Our design specialists can't wait to work with your brand. From now on your customers will see nothing but the work of master designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it rests on. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience flawless. We work hard for it.
They build the software and the code your brand needs, plus a great many things we don't understand either. Let's just say they are your company's remote IT department.
We assign a dedicated team to every brand, and our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get stuck on the word marry. Think nice thoughts. And by the way, we don't get married in the first month without getting engaged first.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about three pages of notes.
Let's package up the work we will put into your brand and present it to you. Let's share our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we committed to in the previous step into reality. In the meantime, let's collect everything we need from you in a single meeting. And let's set up a WhatsApp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your houseware brand together.
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