There are two kinds of sellers in luxury watches, and their marketing looks nothing alike. An authorized dealer is part of the brand's distribution network; what they can say, which images they can use and how they can show price are largely set by the brand's rules — the room to move is narrow, but the trust comes ready-made. A pre-owned or gray market seller is free, but has to sell trust from scratch every single day. The same agency approach does not work for both.
If you are a brand's authorized dealer, your problem is visibility and store traffic; if you sell pre-owned, your problem is authenticity and price confidence. Squeezing both into one plan weakens both.
In this category the most expensive mistake is mixing up the authorized-dealer plan with the pre-owned plan. In one you breach the brand's rules; in the other you skip building trust.
Ask your candidate the first question yourself: can they explain the difference between marketing for an authorized dealer and marketing for a pre-owned seller?
We build two separate plans depending on which regime you are in, and manage the buying side separately.
The brand is already known; what there is to win is being the answer to "where do I buy this brand". A plan built on local search, map visibility and store appointments — inside the limits the brand's rules allow.
A content architecture that makes the authentication process, the warranty, the box-and-papers status and the return terms visible. In this category trust comes before price and is what really decides conversion.
The "I want to sell my watch" request needs its own campaign, its own page and its own measurement. In the pre-owned business, finding good stock is harder than selling it — and often more profitable.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Revenue is misleading in this category; a single sale distorts the monthly figure. We build reporting around margin per piece and stock turnover, and show the campaign's real contribution. The regulatory and practical information on this page is for general information only and is not legal or financial advice; confirm your own situation with your legal counsel and financial advisor.
The brand manager is the bridge between the agency and your company. They hold the agency accountable on your brand's behalf. They set the deadlines. They collect your feedback.
Our design specialists are itching to work on your brand. From here on, your customers will only see work made by seasoned designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it is grounded in. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience excellent. We work hard at it.
They build the software and code the brand needs, plus plenty of things even we don't understand. Think of them as your company's remote IT department.
We assign a dedicated team to every brand; our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get hung up on the word marry. Think of nice things. And by the way, we don't marry in the first month without getting engaged first.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Let's package up the work we'll put into your brand and present it to you. Let's share our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we promised in the previous step into reality. Meanwhile, let's collect everything we need from you in 1 meeting. And let's set up a Whatsapp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your watch business together, in the right regime.
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