Jewelry is one of the hardest categories in e-commerce — not because the product is beautiful, but because its price changes every day. While the gold rate moves by the hour, a fixed-price product page either loses money or loses the customer. On top of that sit two category-specific constraints: credit card installments are limited by product type, and the right of withdrawal cannot be exercised on gold products whose price is tied to the market. An infrastructure built without knowing these three starts producing problems the day it goes live.
In this category the technical setup and the marketing are two sides of the same job. When the pricing mechanism is built wrong, no campaign can save it: either every order has to be checked by hand, or the cancellation rate climbs, or the labor margin melts away.
In this category it is not enough for an agency to make the visuals beautiful; a plan that does not account for the pricing mechanism, the installment limits and the withdrawal-right exception turns into an operational problem in the first month.
Ask your candidate about the pricing mechanism in the first meeting. An agency whose answer is "we update the prices by hand" has never worked this category.
First we secure the infrastructure behind the sale, then we grow demand.
Dynamic pricing tied to the gram gold rate, price validity windows, installment rules applied correctly per product, and contract texts written for the category.
We make you visible on research questions like "how to choose a wedding band" or "22 karat or 14 karat". These questions are asked today both on Google and in AI engines; we measure both together.
We set up the online channel for standard products and new customer acquisition and the store for high-basket, bespoke work, and stop the two channels from eating each other's customers.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Revenue is misleading in jewelry because the gold value inside it is not the seller's margin. We build reporting around labor and real margin, and show a campaign's profitability accurately. The regulatory and practical information on this page is for general information only and is not legal or financial advice; confirm your own situation with your legal counsel and financial advisor.
The brand manager is the bridge between the agency and your company. They hold the agency accountable on your brand's behalf. They set the deadlines. They collect your feedback.
Our design specialists are itching to work on your brand. From here on, your customers will only see work made by seasoned designers.
The head of our content writing department. They run audience and competitor analysis for your brand. They identify the gaps. They build concepts for our content writers.
The heroes of our content factory. They define a piece's purpose, its audience and what it is grounded in. Their only job is to be more creative.
On the websites we build for your brand, our biggest aim is to make the user experience excellent. We work hard at it.
They build the software and code the brand needs, plus plenty of things even we don't understand. Think of them as your company's remote IT department.
We assign a dedicated team to every brand; our partnerships are measured in years. Almost all of our 150+ happy partners are still working with us.
Don't get hung up on the word marry. Think of nice things. And by the way, we don't marry in the first month without getting engaged first.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come out with about 3 pages of notes.
Let's package up the work we'll put into your brand and present it to you. Let's share our budgets for the marketing activities we have in mind.
Let's roll up our sleeves and work nonstop to turn everything we promised in the previous step into reality. Meanwhile, let's collect everything we need from you in 1 meeting. And let's set up a Whatsapp group for this partnership.
Your proposal is ready within 15 minutes. Let's grow your jewelry brand together on the right infrastructure.
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