Check-up is the easiest service a private hospital has to explain and the most tightly restricted one to market. Because the promotion regulation dated 12 November 2025 prohibits announcements of fees, discounts and campaigns, messaging along the lines of "a full check-up for 599 TL" is no longer available. What the regulation does permit — by name — is information that protects and improves health, and that is where check-up demand genuinely comes from. People do not buy packages; they want to put a worry to rest.
Someone searching for a check-up usually arrives with a trigger: a new diagnosis in the family, turning forty, a report their employer requires or a complaint they have been putting off for a long time. Price comes at the end of that decision, not at the beginning. In closing off price messaging, the regulation effectively makes the messaging that actually works mandatory: content produced by an authorized physician that explains which test is recommended at which age, and why.
The most common mistake in check-up marketing is presenting the service like a discounted product. The regulation has already closed that door — but even if it had not, a patient who comes for a price leaves for a price and never builds the long relationship that makes a check-up valuable in the first place.
In this field, regulatory knowledge and measurement discipline matter far more than an agency's creativity. An agency that proposes price announcements leaves the institution exposed at the first inspection.
We build our services in the space the regulation leaves open: preventive health information and findability.
We produce physician-signed informational content by age group and risk profile. This is the only type of content the regulation permits by name, and it is the true source of check-up demand.
We make sure you appear in the answers to questions like "which tests should I have at 40." These questions are asked today both on Google and on ChatGPT, Gemini, Claude and Perplexity; we measure both together.
We build a separate narrative and a separate contact path aimed at company HR departments. A corporate agreement produces far higher and far more predictable volume than individual sign-ups.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come away with about three pages of notes.
We measure the check-up that actually happens, not the form; we report the no-show rate and post-check-up routing to departments. The regulatory information on this page is based on the Regulation on Promotion and Information Activities in Health Services (Official Gazette, 12 November 2025, issue 33075) and is provided for information purposes; it is not legal advice. Have your own legal counsel confirm how it applies to you.
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