IVF is the hardest unit in a hospital to market: the decision takes months, it carries a heavy emotional weight, the family decides together, and the patient usually researches several centers at once. Because the promotion regulation dated November 12, 2025 closes off success rate claims, patient satisfaction posts and price communication in this field, only one path remains: delivering the right information, at the right moment, in the right physician's own words.
In this field there are usually three to nine months between the first contact and the treatment decision. During that time the patient reads dozens of articles, visits forums, speaks with several centers, and frequently gives up and comes back. Digital's job is not to speed that process up, but to keep the institution alongside the patient throughout it. The center that uses sales language at an early touchpoint is the center that loses the patient.
The most common mistake in this field is building an aggressive sales voice in pursuit of short-term conversions. The regulation does not allow it, and the patient walks away the moment she sees that language.
In this unit, the wrong piece of communication exposes the institution both to regulatory risk and to reputational damage. Ask your candidate agency the following:
We manage the long decision cycle with the only instrument the regulation permits: information.
We build separate content clusters for the stage the patient is in: understanding the causes, comparing the options and choosing a center each raise different questions and expect different answers.
In this field the patient chooses the physician, not the institution. We make your physicians' expertise, academic background and approach visible in the way the regulation permits.
In a long decision cycle, the only lawful way to stay in contact is documented explicit consent. We build the flow for collecting, storing and withdrawing consent, and keep targeting setups within privacy limits.
Let's talk about where your brand came from, where it stands, where it is going and what it wants. Let's look at the other companies in your market. Let's come out with about three pages of notes.
We track how the first contact turns into a consultation and how the consultation turns into a treatment decision, and show you which step the loss occurs at. The regulatory information on this page is based on the Regulation on Promotion and Information Activities in Health Services (Official Gazette, November 12, 2025, No. 33075) and is for information purposes only; it is not legal advice. Have your own legal counsel confirm how it applies to you.
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