Aesthetic surgery is both the most sought-after service in a private hospital and the riskiest one in regulatory terms. The promotion regulation dated 12 November 2025 closed off before-and-after images, patient satisfaction posts, price and campaign announcements, and sponsored promotion inside Turkey. In return, health tourism was regulated as a separate regime: facilities holding HealthTürkiye authorization may run sponsored promotion in languages other than Turkish, through a separate platform targeting audiences abroad only, and may feature patient stories based on explicit consent. All of the growth in this field comes from drawing that distinction correctly.
A patient coming from Istanbul for a rhinoplasty and a patient coming from London cannot legally be served through the same channel. Hospitals that do not set this distinction up technically end up breaching the domestic ban while believing they are covered by the health tourism exception.
This is where the cost of choosing the wrong agency is highest: an agency that does not know the regulation will propose the setup that produces the fastest results and the fastest penalty.
In this field, an agency that stumbles on the first question exposes the hospital to both administrative sanctions and reputational risk.
We set the two regimes up separately and grow each with the tools it permits.
Inside Turkey, where sponsored promotion is closed off, growth comes from informational content that explains the procedure without making promises, from physician authority, and from search and AI visibility.
For facilities holding HealthTürkiye authorization, we build a separate platform in languages other than Turkish, manage sponsored promotion with targeting abroad only, and use patient stories with documented consent in that channel. Our health tourism page →
Keeping the two regimes from mixing is not a copywriting matter but an infrastructure one: separation by domain or language version, separate accounts, geographic targeting rules, and measurement that reports the two channels separately.
Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come away with about three pages of notes.
In both channels we track separately how contacts turn into consultations and consultations into procedures, and we review published content against the regulation. The regulatory information on this page is based on the Regulation on Promotion and Information Activities in Health Services (Official Gazette, 12 November 2025, issue 33075) and is provided for information purposes; it is not legal advice. Have your own legal counsel confirm how it applies to you.
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Let's talk about your brand's past, present, tomorrow and goals. Let's look at the other companies in the market. Let's come away with about three pages of notes.
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Your proposal is ready within 15 minutes. Let's build your aesthetic surgery unit across both channels together.
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